Consumer food trends for 2024
If you are an aspiring or established food brand, staying current with consumer trends is critical. Based on the reports and predictions made by several companies and individuals, here are some food trends that are expected to gain popularity in 2024:
Buckwheat: Buckwheat is expected to become one of the biggest food trends in 2024. It is a naturally gluten-free, prebiotic food that is packed with antioxidants and fiber. Buckwheat flour can be used to make anything from waffles to bread, and whole buckwheat groats are very similar to quinoa in uses, appearance, and flavor 1.
Botanicals: Botanicals are a group of ingredients that include herbs, roots, and flowers. They are expected to become more common in food products in 2024, as consumers continue to demand wellness-related products .
Caffeine with added benefits: Caffeine with added benefits is expected to become a popular trend in 2024. This trend involves adding functional ingredients to coffee and tea, such as vitamins, minerals, and antioxidants.
Back-to-basics approach to plant-based foods: Consumers are expected to adopt a back-to-basics approach to plant-based foods in 2024. This trend involves using simple, whole-food ingredients to create plant-based products.
Complex heat from global peppers: Global peppers are expected to become more popular in 2024. This trend involves using peppers from around the world to create complex and unique flavors.
These are just a few of the many food trends that are expected to gain popularity in 2024. It’s important to note that food trends are influenced by a variety of factors, including the current economic climate, socio-cultural changes, and trends found elsewhere in popular culture.
