When self-distribution becomes self-destruction
When well-meaning brands trying to save pennies on logistics at the expense dollars in sales, self distribution turns into self-destruction. Here are some considerations when starting out in retail.
What are retailers focused on now?
When it comes to retailers, here is some areas of focus for 2024 from one source that you should consider in your own strategy. That way, you can stay lock-step with your retail customer.
Marketing Mastery for Emerging Food Brands
In the fast-paced and highly competitive world of the food industry, launching a new product is akin to stepping onto a culinary battlefield. Beyond crafting delicious and innovative recipes, success hinges on an often underestimated factor—marketing.
How to Boost Your B2B Retail Sales with Good Call Cycles
B2B Call cycles and a good CRM are critical tools for us at Purshs and FreshSpoke and one of the key factors that can make or break sales success of any food brand. A call cycle is the frequency and sequence of your interactions with your prospects and customers throughout the sales process.
The Distribution Dilemma
On at least one occasion in your journey as an emerging food brand, you will stand in the grocery aisle and wonder, “how do I get my products on that shelf?”
Consumer food trends for 2024
If you are an aspiring or established food brand, staying current with consumer trends is critical. Based on the reports and predictions made by several companies and individuals, here are some food trends that are expected to gain popularity in 2024.