![What are retailers focused on now?](https://images.squarespace-cdn.com/content/v1/65776172acc641659bac011e/1705333346914-MTLYBMHVPDZI39MS6UBP/iStock-1468418655.png)
What are retailers focused on now?
When it comes to retailers, here is some areas of focus for 2024 from one source that you should consider in your own strategy. That way, you can stay lock-step with your retail customer.
![The Distribution Dilemma](https://images.squarespace-cdn.com/content/v1/65776172acc641659bac011e/1705333380113-C0VZW00HG24Y3X2NFK7T/iStock-1355658095.png)
The Distribution Dilemma
On at least one occasion in your journey as an emerging food brand, you will stand in the grocery aisle and wonder, “how do I get my products on that shelf?”