![When self-distribution becomes self-destruction](https://images.squarespace-cdn.com/content/v1/65776172acc641659bac011e/1707946711023-VFMO25ZOGFD167UQJENJ/iStock-697920564-%5BConverted%5D.png)
When self-distribution becomes self-destruction
When well-meaning brands trying to save pennies on logistics at the expense dollars in sales, self distribution turns into self-destruction. Here are some considerations when starting out in retail.
![The Distribution Dilemma](https://images.squarespace-cdn.com/content/v1/65776172acc641659bac011e/1705333380113-C0VZW00HG24Y3X2NFK7T/iStock-1355658095.png)
The Distribution Dilemma
On at least one occasion in your journey as an emerging food brand, you will stand in the grocery aisle and wonder, “how do I get my products on that shelf?”